Friday, April 17, 2009

WHOLE PROJECT FROM KATY LIAO


Hi everyone, here is an updated version of my project summary for WHOLE. It is an eco-friendly clothing brand that strives to change consumption patterns and consumer mindsets by reexamining the whole life cycle story of a piece of clothing. And, also rethinking the disposability of clothing versus the reusability of clothing.  


Hi
Here's an updated of the project. I have design magazine ad and wash bag for the jean which acts as a shopping bag too.

mooko- sustainable dairy farming and packaging


This project seeks to educate the public about sustainable farming by introducing an organic dairy line Mooko under Berkeley Farms.


Many consumers have equated organic with healthy, and the strong demand for organic products indicates consumers' suspicion of conventional manufacturing process. To further increase consumer confidence, it is vital to convey that sustainable farming goes beyond individual health and benefits the greater good.


The project offers print materials and packaging design that will communicate to consumers the benefits of sustainable farming not only to their own health but animals and land as well.


Shihwen Wang + Siqi Liu


Coral Yang's Design Solution for Hotel Industry




Hi all,
Here is the current summary, graphic and photography style of my project. My project is about introducing sustainable practices in hotel industry to guests. Let customers bring home sustainability practices, modeled on their hotel experience, providing them with sample products and information about sustainable practices in the hotel they stay.

Evelyn Liu's Levi's Eco Jean



Hi Everybody here is the summary for the Levi's eco jean. I am proposing a campaign for Levi's where Levi's work to take responsibility for their jean though its entire life cycle. Evey pair of jean comes with lifetime warranty.

Weilin Chang's current effort for sustainable Folgers Coffee



Hi:
One of my deliverables is reusable coffee cans. I would like use the chance to educate customers that the more sustainable coffee they drink, the more birds they can save. Here is my explanation of the cans:
The coffee can is transparent with a brown label on it. When it is full of coffee beans, which are also brown, users can see nothing but a “help” on the label.
On the label there is a engraved hollow of a bird. When the coffee beans are gradually consumed, the interior color of label shows so that a silhouette of bird appears.
The bird silhouette can be replaced by rain forest trees and other animals. At the end the can will be three-dimensional.

Weilin Chang's sustainable Folgers Coffee




Hi:
Here is my updated sustainable Folgers coffee summary. Thank you.