
Friday, April 17, 2009
WHOLE PROJECT FROM KATY LIAO

Hi everyone, here is an updated version of my project summary for WHOLE. It is an eco-friendly clothing brand that strives to change consumption patterns and consumer mindsets by reexamining the whole life cycle story of a piece of clothing. And, also rethinking the disposability of clothing versus the reusability of clothing.
mooko- sustainable dairy farming and packaging

This project seeks to educate the public about sustainable farming by introducing an organic dairy line Mooko under Berkeley Farms.
Many consumers have equated organic with healthy, and the strong demand for organic products indicates consumers' suspicion of conventional manufacturing process. To further increase consumer confidence, it is vital to convey that sustainable farming goes beyond individual health and benefits the greater good.
The project offers print materials and packaging design that will communicate to consumers the benefits of sustainable farming not only to their own health but animals and land as well.
Shihwen Wang + Siqi Liu
Coral Yang's Design Solution for Hotel Industry


Hi all,
Here is the current summary, graphic and photography style of my project. My project is about introducing sustainable practices in hotel industry to guests. Let customers bring home sustainability practices, modeled on their hotel experience, providing them with sample products and information about sustainable practices in the hotel they stay.
Evelyn Liu's Levi's Eco Jean
Weilin Chang's current effort for sustainable Folgers Coffee

Hi:
One of my deliverables is reusable coffee cans. I would like use the chance to educate customers that the more sustainable coffee they drink, the more birds they can save. Here is my explanation of the cans:
The coffee can is transparent with a brown label on it. When it is full of coffee beans, which are also brown, users can see nothing but a “help” on the label.
On the label there is a engraved hollow of a bird. When the coffee beans are gradually consumed, the interior color of label shows so that a silhouette of bird appears.
The bird silhouette can be replaced by rain forest trees and other animals. At the end the can will be three-dimensional.
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