Not everyone is aware of the alarming global situation our world is facing because they are not directly affected in their everyday lives. Many lifestyles we take for granted cause great damage to our planet. Consumer markets are starting to become aware of the environmental implications of their purchasing decisions, but it is up to designers to see the potential they possess to stop this environmental destruction. As designers we must investigate the life cycle of a product, because the impact of mass production to our earth is enormous. But sustainability is not just a design or a product, it is a way of life and, in the end, it is everyone’s responsibility to educate each other about our planet. Education and encouragement are the keys, getting involved is the spirit. In order to save our planet and have a healthy environment for our next generation, we need to change our attitude and take action. It is our responsibility to act since we have forced the environmental issues that surround us. Sustainability is a global effort in changing our lifestyle and thinking, and we have a long way to go. It’s easy to get desensitized to the plethora of facts and numbers, but big change starts small, and global change starts in your community, right here, right now.
-Brent
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