Weilin Chang's current effort for sustainable Folgers Coffee

Hi:
One of my deliverables is reusable coffee cans. I would like use the chance to educate customers that the more sustainable coffee they drink, the more birds they can save. Here is my explanation of the cans:
The coffee can is transparent with a brown label on it. When it is full of coffee beans, which are also brown, users can see nothing but a “help” on the label.
On the label there is a engraved hollow of a bird. When the coffee beans are gradually consumed, the interior color of label shows so that a silhouette of bird appears.
The bird silhouette can be replaced by rain forest trees and other animals. At the end the can will be three-dimensional.