This project seeks to educate the public about sustainable farming by introducing an organic dairy line Mooko under Berkeley Farms.
Many consumers have equated organic with healthy, and the strong demand for organic products indicates consumers' suspicion of conventional manufacturing process. To further increase consumer confidence, it is vital to convey that sustainable farming goes beyond individual health and benefits the greater good.
The project offers print materials and packaging design that will communicate to consumers the benefits of sustainable farming not only to their own health but animals and land as well.
Shihwen Wang + Siqi Liu
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